If you run a successful brick-and-mortar company, you’re no stranger to advertising. However, figuring out how to persuade people to visit your virtual storefront might be a whole other ball game. You’ll be able to control every aspect of your consumers’ buying experience and connect with more potential buyers than ever before with an online store. However, it is not an “if you build it, they will come” scenario.
In this piece, we’ll discuss several tried-and-true methods for promoting your brand-new eCommerce site to an audience of ready, willing, and able buyers. We won’t just talk about increasing website visitors, but also about coordinating promotional efforts for your brick-and-mortar and digital outlets.
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5 Marketing Tactics to Promote Your Online Store
Let’s take a look at eight methods, ranging from reaching out to current consumers to finding brand new ones, that can be used to promote your online marketing agency.
1. Utilize (and keep building) your email list
A solid email marketing plan is essential even for a physical store. Offering a special deal to your email list subscribers or a discount to those who send you new clients is a great way to get people talking about your business.
2. Boost your organic social presence
Giving your social media accounts some extra attention and filling them with eye-catching visuals and interesting videos is a simple and successful strategy.
Bon Bon Bon’s use of Instagram to promote their beautiful wares is inspiring. Hosting freebies, collaborating with bloggers that are active in your industry, and making use of relevant hashtags are also terrific methods to make the most of social media.
3. Optimize your site for SEO
There are a lot of moving parts to search engine optimization (SEO), and trying to optimise can feel like falling down a rabbit hole. If you’re just getting started, here are a few things to remember.
Think like the person who will be using your product. What do people in your target market say about your products, and what questions do they have?
Pay close attention to what is displayed on the website. Content on a website includes things like the names and descriptions of products, as well as any accompanying photographs, descriptions, videos, blogs, etc. It’s important to include phrases and inquiries that customers might have while looking for products like yours in the text.
4. Create interesting, useful content
When Robert Ellis, owner of Bavarian Clockworks, opened his online shop, he made it a priority to provide extensive informational pages on his products, genuine German cuckoo clocks, to assist customers in making educated purchases.
Ellis explains that the website centers on user instructions. Potential customers receive a great deal of value and search engine optimization benefits greatly from this.
5. Try out Google Ads
To achieve top placement in SERPs, you can use Google Ads to bid on specific keywords. You’ll be able to see the outcomes instantly and make adjustments to your advertising strategies as you go.
You can leverage the face-to-face time you already spend with consumers to promote your online shop if they already know and like your brick-and-mortar establishment. You might hand out flyers with discount codes that people could give to friends and relatives who don’t reside near your store. In-person consumers have the potential to become your most ardent advocates, spreading the word about your business to new audiences.