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Best Practices for Conducting Keyword Research for Google Ads


The value of SEO is negligible without keywords. You can consider the keyword in your campaign as the car and the inbound links as the gasoline. Each of the targeted phrases will significantly influence your performance and outcomes.

In this initial stage of keyword research, it may be easy to scratch the surface or go overboard and squander time barely. If you have a procedure in place, you will do much better at providing quick, high-quality results.


Good keyword research involves these 5 steps:


1. Common Keywords


To begin your keyword research, you need a beginning point. Typically, this will be a short set of phrases that best define the products, services, or web pages you want to draw attention to. Here are some great techniques for finding your initial keywords:

A great way to learn how the search engines see you is to determine how much traction your website has already gained. Whether you are reviewing ranks manually or through a rating tool, this should be a quick picture of potential opportunities that shouldn’t be passed up. Add those keywords to your first list after taking note of them.

This stage is comparable to checking the keywords you are ranking. Those that send traffic to the website will probably rank well. I wouldn’t suggest pulling both rank and the top keywords to establish your baseline. If you select either one or the other, you ought to be acceptable.


Also read: The Ultimate Guide To Best Practices For Google Ads


2. Keyword  Expansion


Although search volume is not the only aspect considered during keyword research, it is unquestionably significant when choosing the target keywords. Additionally, since this is one of the few ways we have of explaining to clients the possible benefits of focusing on a particular word, it can serve as a powerful motivation. Using the Google Adwords Keyword Tool should make a list of keywords to sift through and find your prizes relatively simple and quick. It’s crucial to understand how to use this handy tool properly. See this post for best practices for using the Adwords Keyword Tool.
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3. Choosing your keywords


When you eliminate terms from the list, pose a few questions. How quickly do you want to rank? Which keywords can be combined with others? Which expressions and keywords provide the most revenue for the cited website?

When attempting to answer these questions, the following steps will produce the best results:

The following procedures will yield the most significant results while answering these questions:

Use Your Client


Discuss the keywords you’re looking at with your customer if you haven’t already done so in the “baseline” phase. Identify which of these is their best source of revenue. Keeping this piece of information in mind could significantly alter the choice made. A keyword with a lower search volume that could only generate 10% or even less traffic than another could bring in substantially more money.



Most people should be familiar with the principle of grouping supportive and related statements on one page. The goal is to spread the benefits of link building and on-page optimisation across several phrases, but the material should remain natural and unforced.


4. Keyword Selection


What Are the Current Trends?


Now that it’s getting close to the end, your list should start to get shorter. To verify quality, you should look at the patterns of your keywords. The trending graph you may see above was produced using data from Google Trends. This snapshot can compare the demand for critical phrases Year-over-Year (YOY).

A long-term plan for your success online is search engine optimisation. Given this, even the volume of recent searches should not be the lone determinant of your keyword selection. I often use Google Trends at two critical points in the keyword research process: first, while selecting my “head keywords,” or the phrases from which I would then choose iterations to construct a cluster of supporting terms. Second, the final quality assurance inspection of the selected target keyword clusters was conducted.

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5. Keyword mapping 


What Are Your Goals?


As we undertake keyword research, link building is something that we SEOs keep in the back of our minds. This end goal drives the selection of the key phrases to target. However, the objective page you send them is essential to the term selection.


Any time during the process, the URLs to target can be chosen. Is it possible to create new pages? It is a crucial topic to think about. You’ll probably discover after performing your research that one or two of your ideal keyword clusters don’t have enough relevant content to link to. At that point, a new URL and web page are needed.




Now that you have a list of keywords, you can focus on the pertinent business-related concerns and work for both short- and long-term success. Ensure that you regularly check these keywords; once every three months is a good benchmark, but some businesses prefer to do it even more frequently. And if you want additional help, you can always count on the best google advertising agency like Digital Motive. With their use, You can add more and more keywords to your lists as you get even more authority in the SERPs if you try to maintain your present presence and then expand in other areas.

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