Pay-per-click (PPC) advertising is a popular digital marketing strategy that has helped many businesses achieve their goals. PPC allows you to place ads on search engine results pages (SERPs), social media platforms, and other websites and only pay when someone clicks on your ad. As with any marketing strategy, PPC constantly evolves, and keeping up with the latest trends is crucial for success. In this blog, we’ll discuss eight PPC trends that could change the game in 2023 and how they can benefit your business.
Voice search optimization
With the rise of smart speakers and voice assistants, voice search has become increasingly popular. According to Google, 27% of the global online population uses voice search on mobile. This trend is expected to grow in 2023, and businesses that optimize their PPC campaigns for voice search are likely to see better results. For example, instead of targeting “marketing agency Wyoming,” you might target “best marketing agency in Wyoming” or “top marketing agency near me.”
PPC campaigns require constant monitoring and optimization, which can be time-consuming and costly. However, with AI-powered automation, you can streamline the process and save time and money. Automation tools can help you adjust bids, target specific audiences, and create ads based on user behavior’s. By using automation, you can ensure that your campaigns are continually optimized for maximum ROI.
Personalization has been a buzzword in marketing for several years and is still relevant in 2023. Consumers expect personalized experiences, and businesses that can deliver them are more likely to succeed. With PPC, you can personalize your ads based on user behavior’s, demographics, and interests. For example, you might create different ads for different age groups or target people who have visited your website but have yet to purchase.
The video has become a dominant form of content, and video ads are becoming more popular in PPC. According to a study by HubSpot, 81% of businesses use video as a marketing tool, and 85% of consumers want to see more videos from brands. Video ads can be used on social media platforms, YouTube, and other websites. They can showcase your products, tell your brand’s story, or offer tutorials and how-to guides.
PPC campaigns can be used across multiple channels, including search engines, social media platforms, and display networks. By using multiple channels, you can reach more people and increase your chances of conversions. For example, run a search campaign on Google, a social media campaign on Facebook, and a display campaign on a website that your target audience visits.
This is especially useful for businesses that have physical locations, such as retail stores or restaurants. Using local targeting, you can reach people most likely to visit your business.
Interactive ads are a new trend in PPC, becoming more popular in 2023. Interactive ads allow users to engage with your brand in a fun and memorable way. For example, you might create a quiz or game related to your product or service.
This means that businesses will need to be more transparent about how they collect and use data, and they will need to be more mindful of user privacy. Businesses can build trust with their audience and improve their brand reputation by prioritizing user privacy.
How can these PPC trends benefit your business?
By implementing these PPC trends, you can improve the effectiveness of your campaigns and achieve better results. Here are some specific benefits:
- Better engagement: Video ads and interactive ads can help you increase engagement with your audience and make your brand more memorable.
- More targeted advertising: Local targeting and cross-channel advertising can help you reach your target audience more effectively.
- Improved brand reputation: By prioritizing user privacy, you can build trust with your audience and improve your brand reputation.
- If you need help with implementing these PPC trends or need more resources to do it in-house, consider working with a marketing agency in Wyoming. A marketing agency can help you develop and execute a PPC strategy tailored to your business goals and budget.
PPC is a dynamic and constantly evolving marketing strategy. By staying up-to-date with the latest trends, you can ensure that your campaigns are effective and achieve your business goals. You can improve your ROI, engagement, targeting, and brand reputation by implementing these trends. Consider working with a marketing agency in Wyoming to help you develop and execute a PPC strategy that’s right for your business.