Nowadays, any company that wants to attract or interact with new and existing clients must have a strong online presence. What, though, is a digital presence? In a nutshell, it’s practically anything that customers discover about your company online, including your website, social network accounts, client testimonials, and more.
According to a recent poll by Bright Local, 87% of consumers read online reviews for local businesses, and 93% of consumers used the internet to search for and identify local businesses. Consumers’ decisions over where and how to spend their money will be influenced by the results of these online searches.
What results come up when you quickly search for your company or sector on the internet? Do any customer testimonials or suggestions surface? Is your website ranked first? Customers also struggle to obtain information about your company online if you do. Fortunately, with a little time and effort, a great online presence can be built and kept up.
Website
A solid online presence is built on a user-friendly, well-designed website—the emphasis is definitely on the well-designed! A user’s impression of your website determines whether they stay on it or leave it in just.05 seconds and a staggering 75% of customers admit to basing their evaluation of a company’s legitimacy simply on its website.
A quality website can increase foot traffic, sales, and leads for your company. It is available around the clock and can notify them about your goods and services even when you aren’t.
Social media
Social media, in its broadest sense, refers to a digital communication platform that allows users to easily share content, content, and other information with friends or followers. The social media platforms that are most often used include Facebook, Instagram, Twitter, LinkedIn, and YouTube. Along with them, TikTok, Snapchat, Pinterest, Next Door, and WhatsApp are all becoming more popular.
The easiest way to choose which social media sites to use for your company is to compare the demographics of your target market to those of the users on each network. Pay attention to the social media channels that can help you reach your target market. You have the opportunity to interact and connect with your community through social media. If you want to connect with the correct audience, make sure you’re using it wisely.
You can’t just start something on social media and leave it there. Ensure that you often post to your pages about your offers, staff updates and highlights, new materials or goods, etc.
Online Presence Review Control
In actuality, positive evaluations on a business’s Yelp, Google My Business, and other social networking and review websites increase consumer trust in that company by 75%. On the other hand, 60% of customers claim that unfavourable evaluations make them decide not to patronize a company.
Even though you do not influence what customers say about your company online, it’s a good practice to keep an eye on and politely respond to any reviews your company gets, whether they are positive or negative.
Conclusion
Building and sustaining a powerful online presence can be challenging. Digital Motive is fortunately here to assist! Make contact with the best small business consulting in Wyoming. We have the resources to make you successful. Send us a message right away to find out more about the ways that our professionals can significantly improve your online visibility!
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