Classic videos such as “Charlie Bit My Finger” and “How Animals Eat Their Food” are just two examples of content that can be found on YouTube. Along with the potential for some good chuckles, YouTube also offers advertisers the chance to connect with the platform’s sizable user base. However, to properly engage with YouTube’s users through your advertising, you need to have a solid understanding of who it is that you are trying to reach. Through the use of certain viewership and user statistics, we are going to take a look at some of the YouTube demographics that make up the platform’s audience in this article. In addition, we will provide you with guidance on how to initiate communication with those individual YouTube subscribers.
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Who are you targeting with your advertisements on YouTube?
If you are thinking of beginning advertising on YT, the first thing you need to do is determine exactly who it is that you will be promoting to. You need to have an understanding of not only your target demographic but also the diverse people who make up YouTube’s user community. This requires having a solid grasp of YouTube’s demographics.
Take a look at some of the demographic statistics on YT, as well as some of the general user statistics on YouTube, to get a better understanding of the massive population that uses the video site.
Age distribution among YouTube users
95% of people in the age range of 18 to 29 in the United States use YouTube.
91% of people in the US between the ages of 30 and 49 use YouTube.
20% of active YT viewers are between the ages of 25 and 34.
16% of active YT viewers are between the ages of 35 and 44.
14% of active YT users are between the ages of 18 and 24.
11% of active YT users are between the ages of 45 and 54.
9 percent of active viewers on YTare aged 65 and older.
Those between the ages of 55 and 64 make up 8% of all active YouTube users.
What do these figures on YT demographics indicate for those who work in marketing?
When developing a strategy for marketing on YouTube, every marketer should be aware of one crucial fact that emerges from all of these statistics about YouTube: YouTube is popular with younger demographics.
Users between the ages of 18 and 34 make up around 35% of the site’s active population. This indicates that you, as a marketer, want to maintain contact with ideals that are appealing to people of these age brackets. This includes keeping abreast of current trends, and well-known and influential public figures, and being aware of the ideas and perspectives that are most important to the individuals that comprise these age brackets.
Avoid generational marketing
Although these age categories include members of the millennial and Gen Z generations, we strongly advise you to steer clear of generational marketing strategies because they are ineffective.
Instead of focusing on the generational labels that are assigned to people of various ages, you should direct your marketing efforts to the individuals who fall within these age ranges. Trust us. You’ll be grateful to us in the future.