Start by identifying the main categories of products you sell. For example, if you sell fashion items, your main categories could be clothing, shoes, and accessories.
Use keyword research tools to find relevant keywords related to your product categories. Some popular keyword research tools include Google Keyword Planner, SEMrush, and Ahrefs.
Look for keywords with a high search volume, which indicates a large number of people are searching for them. This is an excellent indicator that there is a demand for the products you offer.
Analyze the competition for each keyword to determine if it is feasible to target. A keyword may have high search volume, but if it has high competition, it may be challenging to rank for.
Long-tail keywords are more specific and less competitive than broader keywords. They can help you target customers who are further down the purchase funnel and are more likely to convert.
Once you have identified your target keywords, optimize your category and product pages for those keywords. Use them in the page title, meta description, header tags, and product descriptions.
Monitor your rankings and traffic to see how well your keyword research is performing. Adjust your strategy as needed to improve your rankings and increase traffic to your e-commerce website.