Search engines use keywords to determine the subject matter of your material and if it is pertinent to the user's search.
In order to stop people from keyword stuffing without actually adding anything to the issue, search engines frequently modify their algorithms.
Find Common Searches:
Start by entering one or two words associated with your sector, and then see what Google Trends returns
After choosing a keyword to use, research the content of other companies in your sector.
Take Long-Tail Keywords:
Long-tail keywords are more precise search terms that reflect how most users of search engines really use the engines.
Avoid Keyword Cannibalization:
It's far preferable to think of alternative words that people might enter into a search engine.
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